The UK government's proposed Tobacco and Vapes Bill 2024-25 includes measures that could severely restrict or ban flavoured e-liquids. While the intention is to curb youth vaping, such a blanket ban may have unintended consequences for adult smokers seeking less harmful alternatives

Understanding the Proposed Legislation The Tobacco and Vapes Bill aims to

  • Prohibit the sale of tobacco to individuals born on or after 1 January 2009, creating a "smoke-free generation" 

  • Grant ministers the authority to regulate or restrict vape flavours, packaging, and advertising to reduce their appeal to children 

While protecting youth is paramount, it's crucial to balance this with the needs of adult smokers who rely on flavoured eliquids to quit smoking.

Potential Consequences of a Flavour Ban

Banning flavoured e-liquids could lead to

  • Reduced Smoking Cessation Rates: Flavoured vapes are instrumental for many adults transitioning away from cigarettes

  • Return to Smoking: Current vapers might revert to smoking if their preferred flavours are no longer available

  • Black Market Growth: A ban could fuel unregulated markets, increasing risks associated with untested products.

Take Action: Sign the Petition

To voice your opposition to the proposed flavour ban, join us in signing the official petition:

Don't ban flavoured e-liquids for e-cigarettes

Your support can help ensure that adult smokers retain access to effective smoking cessation tools.

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